There has been a sharp increase in purchases of gadgets for making popcorn at home in Russia.
In 2024, demand for such devices rose by more than 1.5 times, and at the beginning of 2025 — already by 2.3 times, representatives of electronics and home-appliance stores reported.
Sellers believe this is because people are visiting cinemas less often and increasingly holding movie nights at home, making popcorn to recreate the “real cinema” atmosphere.
Experts confirm that the rise in sales of these devices accompanies an increase in subscribers to online streaming services and sales of large-screen TVs.
The popularity of popcorn makers has grown significantly: in 2024 their sales increased by more than 80% compared with 2023.
Sales of prepackaged microwave popcorn products rose by almost 60%, analysts note.
If you compare January 2025 with the first three weeks of 2024, the growth is even more striking: sales of these devices increased 2.3 times, and supplies for home preparation — by 80%, the company’s press service said. Interest in such devices began to grow at the end of last year: in November their sales rose 30% compared with October, and in December they tripled.
According to a platform representative, these machines are inexpensive and quickly pay for themselves: the average price on Wildberries is about 1,600 rubles, while for that amount you can only buy a few packs of ready-made popcorn in stores, not to mention the high prices of tubs at cinemas.
Sales of seasonings and toppings for sprinkling on ready-made popcorn have also grown noticeably.
In 2024, demand for such devices rose by more than 1.5 times, and at the beginning of 2025 — already by 2.3 times, representatives of electronics and home-appliance stores reported.
Sellers believe this is because people are visiting cinemas less often and increasingly holding movie nights at home, making popcorn to recreate the “real cinema” atmosphere.
Experts confirm that the rise in sales of these devices accompanies an increase in subscribers to online streaming services and sales of large-screen TVs.
The popularity of popcorn makers has grown significantly: in 2024 their sales increased by more than 80% compared with 2023.
Sales of prepackaged microwave popcorn products rose by almost 60%, analysts note.
If you compare January 2025 with the first three weeks of 2024, the growth is even more striking: sales of these devices increased 2.3 times, and supplies for home preparation — by 80%, the company’s press service said. Interest in such devices began to grow at the end of last year: in November their sales rose 30% compared with October, and in December they tripled.
According to a platform representative, these machines are inexpensive and quickly pay for themselves: the average price on Wildberries is about 1,600 rubles, while for that amount you can only buy a few packs of ready-made popcorn in stores, not to mention the high prices of tubs at cinemas.
Sales of seasonings and toppings for sprinkling on ready-made popcorn have also grown noticeably.
